Implementing your company’s logo and color scheme is a great way to strengthen your brand through video.
In this article, you’ll learn:
- What is the Brand Hub
- Recommended Logo Format
- How to Add a Logo
- What a Color Palette is
- How to Change the Color Palette
- How to Create Your Own Color Palette
- Adding an Intro/Outro
What is the Brand Hub?
The brand hub streamlines the task of aligning both your content and that of your team, ensuring it seamlessly resonates with your brand through a few simple clicks. You can access the brand hub via the Hour One dashboard and selecting the ‘Brand Hub’ tab on the left menu bar.
From here, you can name the kit, upload your logo, add your company colors, and even add your standardized intro/outro. This is available exclusively for the Business plan.
Selecting a Logo
Logos must first be saved on your device before they can be uploaded to the editor. Hour One recommends the following:
Format: Logo files in png (ideal for transparent logos), or jpg.
File size: 30Mb (max)
Dimensions: Logos should be at least 200x200 pixels (more pixels = higher quality).
Uploading Your Logo
Within Brand Hub
Under the ‘Logo’ section, select the ‘Add Logo’ icon and upload your logo media from the media library.
Within the Editor
Click on the ’Brand’ icon on the right-hand menu bar, then ’Use Brand Kit’ to automatically upload the logo that was added to the Brand Hub. If you wish to use a different logo, simply select ‘Insert Logo’ to upload an image file manually from the media library.
Your logo should now be visible in the bottom right-hand corner of each scene.
What are Color Palettes?
A color palette is a set of particular colors used to create a visual style. Palettes are one of the most important aspects of a brand’s design. They can define a unified look or feel, project emotions, and create a visual hierarchy for your content.
To define a color palette, designers rely on an accepted visualization of all colors called “the color wheel”, in which each color and shade is referred to with a 6-character code comprised of letters and numbers.
Here’s an example of Google’s famous color palette, with color codes included:
As you can imagine, branding assets with the correct colors helps viewers instantly recognize the brand, and connect its contents emotionally with their views about it.
How to Pick and Change Color Palettes
To edit your video’s color scheme, click on ’Style’ on the right-hand panel:
This is the color menu. Use it to scroll through a library of carefully curated color palettes, and pick one that you like.
Important: Clicking a color palette will apply the changes throughout the presentation, not just to the highlighted scene.
How to Create Your Own Palette
If you’re a Business user, you may want to use your own color palette instead of the premade ones.
Within the Brand Hub
Select the ‘Add Brand Style’ button. Once selected, a window will appear allowing you to change 5 colors in the palette to your custom colors (you should prepare the color codes for your branding before entering this stage).
Note: Due to the editor’s automation, at this stage, it’s strongly recommended you enter new colors from darkest to lightest.
Click on a color square at the top, and enter a new 6-digit color code below or click on the color spectrum/hues to change it manually (less recommended if you’re working with existing branding).
Within the Editor
Click on ‘Use Brand Kit’ to add the colors selected within the Brand hub or ’Add Palette’ to add colors manually and be brought to the same pop-up window.
Adding an Intro/Outro
To add an intro and/or outro within the Brand Hub, select the respective icon and upload a video straight from the media library.
To learn more about our intro/outro feature, read our article here.
Need any help with the Brand Hub feature? Send us a message.